High performance starts from the box

Antonio Giovinazzi the star of our video

Antonio Giovinazzi, Le Mans 2023 winner in the Ferrari Hypercar 499P, stars in Magneti Marelli Parts & Services' 2023 campaign.
“High performance starts from the box”.

Our new 2023 campaign plays on the double meaning of the word “box”: “box” as in the packaging for our products, and “box” as the place where race drivers build their success.

The signature of Antonio Giovinazzi on the claim underscores its importance, as the smiling image of the driver highlights his satisfaction for the quality of Magneti Marelli Parts & Services products.

In the campaign video, Antonio Giovinazzi stresses the technology, reliability and performance of Magneti Marelli Parts & Services components. The video features some of our most iconic spare parts: light clusters, headlights, suspension, brake disks, batteries and control units. These are all items that express the high quality and innovation that have always characterised Magneti Marelli Parts & Services products.

Antonio Giovinazzi has tested them personally and can therefore state that: “High performance starts from the box”. The support of Antonio Giovinazzi, who certifies the quality of Magneti Marelli Parts & Services products thanks to his experience, which led to his victory at the 24 Hours of Le Mans at the wheel of the Ferrari Hypercar 499P, is further confirmation for mechanics from all over the world.